byAMT at Selfridges Temporary Shop

EveryDayDutch: Dutch design’s future is unveiled at Selfridges.

What: EveryDayDutch, the most eclectic exhibition of contemporary Dutch design output, is showcased in Selfridges during an exclusive month-long collaboration with Yksi Shop and the Dutch Embassy.
Curated by: Jane Withers for Selfridges.
When: 24 February – 27 March 2011.
Where: The Concept Store in The Wonder Room, ground floor – Selfridges, London .

EveryDayDutch, the most eclectic and original exhibition of contemporary everyday Dutch design output, opens in selfridges during an exclusive month-long collaboration with Design cooperation brainport (Eindhoven) and the Dutch Embassy.

EveryDayDutch – part design installation, part temporary shop – is a presentation of concepts and products for everyday life needs and concerns. The hybrid exhibition launches on 24 February shedding a fresh light on the future of Dutch design through the work of new designers supported by a host of products from more established brands. Altogether, EveryDayDutch will showcase hundreds of products, many supplied through Eindhvoven based design store YKSI Shop, from unique works to mass-produced collectibles, including limited editions.

Jane Withers about the installation: ‘one of the most rewarding aspects of curating EveryDayDutch was coming across so many inquisitive young designers with an instinctive sense for producing work that gently twist, pushes and challenges the way we do things

The Temporary Shop will feature many Dutch Design products including the candy coloured byAMT Inc. Diamond Acrylic Rings.

What: byAMT Acrylic Diamond Rings
When: 24 february – 27 march 2011
Where: The concept store in the Wonder Room, ground floor – Selfridges, London.

Selfridges & Co
400 Oxford Street
LondonW1A 1AB
United Kingdom


About byAMT

Alissia Melka-Teichroew, founder and creative director of byAMT Inc is a New World-Old World mash-up. The daughter of a French mother and American father, she was born and raised in The Netherlands. A Design Academy Eindhoven graduate, she also holds a Masters of Industrial Design from the Rhode Island School of Design (RISD), USA. After stints in Paris, San Francisco, and Boston, she now lives and works in New York City. While developing her own original projects, she also served a design residency at the renowned design consultancy IDEO and also worked on staff at Puma International. Alissia’s transcontinental background is reflected in her fluidity and fluency of her designs. Attuned to the latest design innovations, trends, and materials, she infuses her work with her own unique, charismatic personality and mischievous sensibility. Her products are savvy, sophisticated, and witty: the archetypical Acrylic Diamond Ring rendered in candy-colored acrylic, as well as Silver Diamond Ring, ceramic plates folded in easy-to-hold shapes, Handful of Plates, a mirror that transposes the viewers face over an iconic image of feminine beauty (ME-ror). This uncanny ability to tweak expectations has delighted design cognoscenti and consumers alike. Her products have been carried or manufactured worldwide by brands like Victoria & Albert Museum, Kikkerland, MoMa Store, Van Esch, Wabnitz Editions, Goods and more. Over the years she has consulted fro companies like: Adidas, TRESPA, Functionals; as well as focussed on curating and co-curating and designing several successful Design exhibits, including: Bits ‘n Pieces at Material Connexion (NY) and 400 Years Later, Cite Goes Dutch at Cite (NY). In the last decade, Alissia has exhibited work at the Salone del Mobile Milano, ICFF in New York, 100% Design Tokyo, Material Connexion New York and Victoria & Albert Museum in London among others. In 2010 Alissia Melka-Teichroew started teaching as a visiting professor at Pratt Institute in New York. After several lectures at schools around the USA over the last years as well as being invited as a guest lecturer and critic at schools like Rhode Island School of Design, Chicago Art Institute, Philadelphia University of the Arts and California College of Arts among others.

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