What: EveryDayDutch, the most eclectic exhibition of contemporary Dutch design output, is showcased in Selfridges during an exclusive month-long collaboration with Yksi Shop and the Dutch Embassy.
Curated by: Jane Withers for Selfridges.
When: 24 February – 27 March 2011.
Where: The Concept Store in The Wonder Room, ground floor – Selfridges, London .
EveryDayDutch, the most eclectic and original exhibition of contemporary everyday Dutch design output, opens in selfridges during an exclusive month-long collaboration with Design cooperation brainport (Eindhoven) and the Dutch Embassy.
EveryDayDutch – part design installation, part temporary shop – is a presentation of concepts and products for everyday life needs and concerns. The hybrid exhibition launches on 24 February shedding a fresh light on the future of Dutch design through the work of new designers supported by a host of products from more established brands. Altogether, EveryDayDutch will showcase hundreds of products, many supplied through Eindhvoven based design store YKSI Shop, from unique works to mass-produced collectibles, including limited editions.
Jane Withers about the installation: ‘one of the most rewarding aspects of curating EveryDayDutch was coming across so many inquisitive young designers with an instinctive sense for producing work that gently twist, pushes and challenges the way we do things’
The Temporary Shop will feature many Dutch Design products including the candy coloured byAMT Inc. Diamond Acrylic Rings.
Selfridges & Co
400 Oxford Street