+ HORT

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A couple of weeks ago we learned a bit about the company HORT. They are located in Berlin, in the neighbourhood called Kreuzberg. HORT works on a HUGE array of different types of work. From styling to interaction design, to graphic design. They have workshops as well. The studio was started and is still being run by Eikes König. This is how they explain their company and ideas behind it:

HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT. Who the hell is Eike? Eike is the creator of HORT. HORT – a direct translation of the studio’s mission. A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design.

Some of their work is amazing, am personally not a fan of all the work, but that is the way it goes, you cannot like everything and it makes you think about why and what you do find intriguing and what not.

The project above is for Peter Heppner’s CD. Below is the work HORT did for Playboy magazine. Both projects are phenomenal. I really enjoy that the Peter Heppner shoot is about body parts and movement as well as patterns on clothing. The Playboy Magazine shoot seems to be about shapes, material and colour.

playboy_allplayboy_shoesplayboy_pursesplayboy_hats

About byAMT

Alissia Melka-Teichroew, founder and creative director of byAMT Inc is a New World-Old World mash-up. The daughter of a French mother and American father, she was born and raised in The Netherlands. A Design Academy Eindhoven graduate, she also holds a Masters of Industrial Design from the Rhode Island School of Design (RISD), USA. After stints in Paris, San Francisco, and Boston, she now lives and works in New York City. While developing her own original projects, she also served a design residency at the renowned design consultancy IDEO and also worked on staff at Puma International. Alissia’s transcontinental background is reflected in her fluidity and fluency of her designs. Attuned to the latest design innovations, trends, and materials, she infuses her work with her own unique, charismatic personality and mischievous sensibility. Her products are savvy, sophisticated, and witty: the archetypical Acrylic Diamond Ring rendered in candy-colored acrylic, as well as Silver Diamond Ring, ceramic plates folded in easy-to-hold shapes, Handful of Plates, a mirror that transposes the viewers face over an iconic image of feminine beauty (ME-ror). This uncanny ability to tweak expectations has delighted design cognoscenti and consumers alike. Her products have been carried or manufactured worldwide by brands like Victoria & Albert Museum, Kikkerland, MoMa Store, Van Esch, Wabnitz Editions, Goods and more. Over the years she has consulted fro companies like: Adidas, TRESPA, Functionals; as well as focussed on curating and co-curating and designing several successful Design exhibits, including: Bits ‘n Pieces at Material Connexion (NY) and 400 Years Later, Cite Goes Dutch at Cite (NY). In the last decade, Alissia has exhibited work at the Salone del Mobile Milano, ICFF in New York, 100% Design Tokyo, Material Connexion New York and Victoria & Albert Museum in London among others. In 2010 Alissia Melka-Teichroew started teaching as a visiting professor at Pratt Institute in New York. After several lectures at schools around the USA over the last years as well as being invited as a guest lecturer and critic at schools like Rhode Island School of Design, Chicago Art Institute, Philadelphia University of the Arts and California College of Arts among others.

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