+ – Jean-Charles de Castelbajac’s “Triumph of the Sign”

jean-charles-de-castelbajac-21jean-charles-de-castelbajac-51jean-charles-de-castelbajac-31jean-charles-de-castelbajac-41

jean-charles-de-castelbajac-61

 

Paradise Row presents Jean-Charles de Castelbajac’s  first solo show”Triumph of the Sign”  from 3 Apr – 2 May 2009. Throughout his ground breaking career as a fashion designer, Castelbajac has employed a strategy of ‘cultural hijacking’- the appropriation, recycling and synthesis of images, signs, symbols and styles from both popular culture and high art to create still newer designs and visions. In keeping with his openness to the ever-shifting world of contemporary visual culture, Castelbajac has collaborated with artists including Keith Haring, Jean-Michel Basquiat, Andy Warhol, Bettina Rheims and Loulou Picasso.
These pieces are great in a way, but I am actually also surprised that Castelbajac has used symbols that so many students in school or graphic artist will use to make their point about our consumer culture. In the Paradise Row information is mentions Castelbajac is looking at the synergy between art and mass consumption. I have to admit I have a weak spot for these kinds of compositions. Is that a flaw?! (the McDonalds logo is my least favourite btw).
 
Here some readings that inspired Castelbajac:
 
“Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real condition of life and his relations with his kind.”
Karl Marx, The Communist Manifesto

“The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning.”  Roland Barthes, The Pleasure of the Text

About byAMT

Alissia Melka-Teichroew, founder and creative director of byAMT Inc is a New World-Old World mash-up. The daughter of a French mother and American father, she was born and raised in The Netherlands. A Design Academy Eindhoven graduate, she also holds a Masters of Industrial Design from the Rhode Island School of Design (RISD), USA. After stints in Paris, San Francisco, and Boston, she now lives and works in New York City. While developing her own original projects, she also served a design residency at the renowned design consultancy IDEO and also worked on staff at Puma International. Alissia’s transcontinental background is reflected in her fluidity and fluency of her designs. Attuned to the latest design innovations, trends, and materials, she infuses her work with her own unique, charismatic personality and mischievous sensibility. Her products are savvy, sophisticated, and witty: the archetypical Acrylic Diamond Ring rendered in candy-colored acrylic, as well as Silver Diamond Ring, ceramic plates folded in easy-to-hold shapes, Handful of Plates, a mirror that transposes the viewers face over an iconic image of feminine beauty (ME-ror). This uncanny ability to tweak expectations has delighted design cognoscenti and consumers alike. Her products have been carried or manufactured worldwide by brands like Victoria & Albert Museum, Kikkerland, MoMa Store, Van Esch, Wabnitz Editions, Goods and more. Over the years she has consulted fro companies like: Adidas, TRESPA, Functionals; as well as focussed on curating and co-curating and designing several successful Design exhibits, including: Bits ‘n Pieces at Material Connexion (NY) and 400 Years Later, Cite Goes Dutch at Cite (NY). In the last decade, Alissia has exhibited work at the Salone del Mobile Milano, ICFF in New York, 100% Design Tokyo, Material Connexion New York and Victoria & Albert Museum in London among others. In 2010 Alissia Melka-Teichroew started teaching as a visiting professor at Pratt Institute in New York. After several lectures at schools around the USA over the last years as well as being invited as a guest lecturer and critic at schools like Rhode Island School of Design, Chicago Art Institute, Philadelphia University of the Arts and California College of Arts among others.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: