PLUS and MINUS things

A couple of weeks ago we learned a bit about the company HORT. They are located in Berlin, in the neighbourhood called Kreuzberg. HORT works on a HUGE array of different types of work. From styling to interaction design, to graphic design. They have workshops as well. The studio was started and is still being run by Eikes König. This is how they explain their company and ideas behind it:

HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT. Who the hell is Eike? Eike is the creator of HORT. HORT – a direct translation of the studio’s mission. A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design.

Some of their work is amazing, am personally not a fan of all the work, but that is the way it goes, you cannot like everything and it makes you think about why and what you do find intriguing and what not.

The project above is for Peter Heppner’s CD. Below is the work HORT did for Playboy magazine. Both projects are phenomenal. I really enjoy that the Peter Heppner shoot is about body parts and movement as well as patterns on clothing. The Playboy Magazine shoot seems to be about shapes, material and colour.